We know that data is powerful. However, in today’s complex world, we can have too much data from all the various systems we use. Worse yet, we may have “bad data” from these systems, that tell us the wrong story. At Data Up, we understand all this and how businesses function. Our consultants bring a mix of business and technology partnership to the table for your business that will help you lead a better business life. We believe this so much that it’s in our slogan: “Understand Your Data, Control Your Future.” Arthur C. Nielsen, founder of ACNielsen, once said: “The price of light is less than the cost of darkness.” Don’t operate your business in the “darkness,” test and measure regularly so you know how your business is doing and what you can change to make a bigger impact.